Commercial Opportunities

Develop, Diversify and maximise commercial opportunities

As rugby continues its development as a global sport, we have seen the reach that we can have as an organisation around the world. We rely on the support of our partners and sponsors to help us connect with people and communities internationally. We are very proud of our sponsors and partners and what we’ve achieved together and look forward to what is to come.

Our Partners and Sponsors

Our people, teams and competitions are all supported by a wide range of partners and sponsors and we are pleased to report that our agreements with Jockey, SAS, EY, Mitsubishi Motors, Downer Group, Tourism NZ, Moana Fisheries and Toi Ohomai secured $4.655m which we can invest back into the sport. Downer Group reinforced the growth in women’s and Māori Rugby in sponsoring the Black Ferns, the Black Ferns Sevens and the Māori All Blacks – becoming the first partner to champion all three teams.

Revolutionary SKY Partnership

We have known for a long time now that when both SKY and NZR is succeeding, rugby wins. In October, we were excited to announce our ongoing broadcasting partnership contract which included a five percent equity stake in the vastly experienced broadcaster.

Together, we will be able to grow the game further as we televise and stream reliable and exciting rugby into as many New Zealand living rooms as possible.

Diversifying our revenue

2019 saw the opening of our second Official All Blacks retail store, expanding the partnership held with Lagardere Travel Retail. With a prime position on the first floor of Christchurch Airport and opened ahead of the Rugby World Cup, this gives fans another chance to collect jerseys, gifts and memorabilia when they arrive at, or depart from, the airport.

All Blacks Clinics give budding rugby players around the world the opportunity to learn skills and drills from former players and NZR coaching teams. This initiative was expanded to five coaching clinics: three held in Japan and one each in Spain and Italy. As this was such a commercial success in 2019, we are able to hire a dedicated resource in 2020 to take this initiative to the next level and extend our brand presence in key commercial markets around the world.