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Board Director (Independent) | Tasman Rugby Union Inc (TRU)
Location: Nelson / Marlborough (Te Tauihu)
Position Type: Governance / Board Member (Voluntary, reasonable expenses reimbursed)
Closing Date: 5:00 PM, Friday 23 October
About Us
Tasman Rugby Union Incorporated is responsible for the leadership, governance, and custodianship of rugby across Te Tauihu (Nelson, Tasman, and Marlborough). From grassroots clubs, schools, and community development to our premier representative sides—the Tasman Mako in the NPC and Farah Palmer Cup TRU plays a central role in connecting and inspiring our regional communities.
Operating within a dynamic national and regional sports landscape, the TRU Board is focused on delivering a refreshed strategic plan, strengthening commercial revenue, enhancing high-performance pathways, and ensuring sustainable community participation.
The Opportunity
The TRU Board is seeking expressions of interest from suitably qualified governance professionals or senior executives to join as an Independent Director.
The Board is responsible for:
Independent Directors bring objective judgment and strategic insight free from representation of any single club or sub-union, ensuring decisions advance the best interests of the game across the whole of Te Tauihu.
Skills & Expertise Sought
Based on the Board’s Skills and Expertise Framework, applications are particularly welcome from candidates offering strength in one or more of the following areas:
Prior governance experience on commercial or not-for-profit boards is not essential.
Diversity & Inclusion Commitment
Tasman Rugby Union is committed to fostering a modern, inclusive governance culture that reflects the diverse communities of Te Tauihu and the evolving face of rugby across Aotearoa.
To ensure our leadership encompasses a broad spectrum of perspectives, insights, and lived experiences:
How to Apply
Applications must be submitted in confidence and should include:
Submit applications via email to:
Paul Dalzell, Appointments Panel Chair – Tasman Rugby Union
Email: plfdalzell@xtra.co.nz
Phone: + 64 21 420 210
Applications close: 5:00 PM, Friday 23 October
The Taranaki Rugby Football Union was established in 1885 and is based at Stadium Taranaki in the heart of New Plymouth.
Taranaki Rugby is a proud provincial union with a strong rugby history built on community and culture across all levels of the game.
Taranaki Rugby Football Union is seeking a Community Rugby Manager
This is a fantastic opportunity to come on board and join a collaborative team who have a vision to create memorable experiences through rugby.
Check out our website (www.trfu.co.nz) to see what we are all about!
About the role
The Community Rugby Manager position is a senior member of the TRFU management team reporting directly to the Chief Executive Officer.
The role leads the wider community rugby team and is responsible for the management, administration and delivery of all levels of community rugby to the Taranaki region in line with the TRFU's vision of creating memorable experiences through rugby.
Key responsibilities
Increase participation and community engagement at all levels
Manage and deliver TRFU strategic priorities
Oversee the delivery of community events and programs
Manage and facilitate rugby at: Ferdie, Primary, Secondary, School and Club levels
Ensure rugby opportunities are provided across all age groups
Lead community specific complaints aligned with TRFU complaints process
Provide support, structures and playing programmes for community based representative teams
Continue to develop working relationships with TCRT, Sport Taranaki, TMRFU, TRRA and other key external agencies
Manage, monitor, and guide workloads, outcomes, and performance of staff within the community rugby team
Develop and manage budgets pertaining to the operations and community programs
Provide support to the Clubs and Schools.
Proactively engage with Club Chairpersons. Ensuring that Club Health check-ins with clubs happen quarterly and clubs have areas to improve on and provide any resource necessary for them to develop/grow.
Oversee Disciplinary procedures that are efficient, consistent, and communicated.
Manage and support all volunteers.
Manage and deliver the TRFU strategic priorities - game development (including coach and referee development), women and girls, teenage boys, diversity and inclusion and club health.
Oversee and lead specific Community based working groups
About you
Ability to work effectively as a senior leader
Ability to share information and support others
Ability to instil confidence and maintain credibility with the Taranaki community
Previous experience of managing and supporting a team
Networking and building professional relationships experience
Experience with reporting to a Board of Directors
Excellent time and operational management skills
Affinity for sports, rugby preferably
Ability to adapt to change
>> Apply HERE
>> For a full job description please email Shayna Dreaver: shayna@trfu.co.nz
The Crusaders and Matatū have entered a new era.
With the move to our new home at One New Zealand Stadium, and launch our 2027 marketing strategy, we're looking for an experienced Audience & Channels Manager to help lead how our brands connect with audiences across every touchpoint. This role exists to make sure every audience-facing channel pulls in the same direction.
We've deliberately evolved this role beyond a traditional digital marketing function to create clearer ownership of audience planning, channel performance and campaign integration across the Crusaders marketing team.
You'll connect audience planning, campaign delivery, content, communications and channel performance, while retaining hands-on responsibility for websites, EDMs, paid digital media, search and marketing technology. For Crusaders activity, you'll lead the integration of Communications, Content and Design functions to ensure campaigns, stories and audience activity work together as one connected plan.
For Matatū activity, you'll work alongside the Commercial & Marketing Manager, providing channel expertise and delivery support that helps bring Matatū priorities to life.
We're looking for an experienced marketing leader who combines strong audience and channel expertise with the ability to lead people, shape plans and drive alignment across multiple teams. You'll be confident setting direction, making decisions and influencing outcomes, while still rolling up your sleeves for the channels you own and deliver on.
What You'll Do
Lead audience and channel planning across the Crusaders and Matatū brands.
Turn marketing priorities into clear campaigns, channel plans and audience activity.
Lead integrated planning across campaigns, content, communications, creative and channels.
Ensure audience-facing activity is aligned, delivered on time and measured meaningfully.
Lead and develop the Communications & Media Manager, Digital Content Lead and Design & Brand Executive for Crusaders activity.
Work alongside the Matatū Commercial & Marketing Manager to support audience, channel and campaign delivery.
Own the performance and continuous improvement of Crusaders and Matatū websites.
Lead paid digital media, search and audience acquisition activity.
Build and deliver EDMs, automations and personalised communications through Braze and other marketing platforms.
Lead reporting, insights and performance improvement across marketing channels.
Work closely with the Consumer Manager to support customer acquisition, engagement and retention.
Partner with the Partnerships team to ensure campaigns and channels support agreed commercial outcomes where appropriate.
About You
You’re an experienced marketing professional who has progressed beyond purely managing channels and campaigns, but still enjoys getting your hands dirty.
You understand how strong audience planning, content, communications and channels work together to deliver results. You're comfortable setting direction, leading people and influencing decisions, while retaining enough technical capability to own key digital platforms and channel performance yourself.
You may currently be leading audience growth, campaigns, digital marketing, channels or integrated marketing activity within a customer-focused organisation, and are looking for an opportunity to take broader responsibility for strategy, leadership and organisational impact.
You'll bring:
8+ years' experience across marketing, audience growth, campaigns, channels or digital marketing.
Experience leading people, specialist disciplines or high-performing teams.
Experience turning strategy into integrated campaigns and channel plans.
Hands-on experience with websites, EDMs, paid media (SEO/GEO & display), CRM and marketing automation platforms.
Strong commercial judgement and an understanding of how marketing contributes to organisational outcomes.
Experience using reporting, insights and performance data to drive decisions.
The confidence to influence, prioritise and make decisions in a fast-moving environment.
Strong stakeholder management and collaboration skills.
A practical mindset and willingness to stay involved in delivery rather than lead from a distance.
Experience with Braze, Campaignware, or similar platforms will be highly regarded. Experience in professional sport, entertainment, events or another audience-led organisation would also be advantageous.
Why Join Us?
This is one of the most exciting audience and channel leadership opportunities in New Zealand sport.
As we build our future in One New Zealand Stadium, you'll play a key role in bringing our marketing strategy to life, helping ensure our audiences experience the Crusaders and Matatū brands consistently across every touchpoint.
You'll work at the intersection of audience growth, digital performance, content, communications and brand, helping create the systems, capability and alignment needed to support our next phase of growth. You'll also be joining at a unique moment in the club's history, helping shape how we connect with audiences as we establish ourselves in One New Zealand Stadium and bring our One of Us platform to life.
If you're passionate about audience growth, storytelling, digital performance and building connected experiences, we'd love to hear from you.
Applications close COB Friday 2 October 2026
Help shape the future of fan experience in New Zealand sport
The Crusaders and Matatū have entered a new era. With our move into One New Zealand Stadium, we have the opportunity to connect with more fans than ever before. More seats, more match-day experiences, more first-time attendees, and more opportunities to build lasting relationships with our community.
That's why we're looking for a Consumer Manager to grow our relationships with fans and members and help create outstanding experiences across every stage of their journey with us. You will lead the Crusaders consumer and membership strategy, acting as the voice of our fans and members across the organisation. You will be responsible for growing customer acquisition, engagement and retention, while continuously improving the experience across ticketing, memberships, match day, hospitality and other key customer touchpoints.
This is a leadership role for someone who enjoys setting the strategy, developing people and staying closely involved in operational delivery.
What You'll Do
Develop and deliver consumer growth strategies that support customer acquisition, retention and value across ticketing, memberships and other revenue-generating activity.
Lead customer journey planning and identify opportunities to improve acquisition, engagement, retention and lifetime value.
Own and evolve the Crusaders membership programme, including the proposition, benefits, pricing, fulfilment and member experience.
Support and deliver Matatū membership and ticketing initiatives.
Establish customer service standards and ensure a connected experience across ticketing, memberships, hospitality, merchandise and match day.
Oversee customer lifecycle communications supporting acquisition, engagement and retention.
Lead customer database strategy, governance, segmentation, insights and reporting.
Maintain hands-on involvement with Ticketmaster, Archtics, Account Manager and associated customer systems.
Lead and develop the Ticketing and Memberships Lead, while providing oversight of seasonal customer service resources.
Build strong relationships across the organisation and with external partners, including Ticketmaster and Venues Ōtautahi.
About You
You may currently work in customer experience, memberships, loyalty, ticketing, fan engagement or another customer-led environment.
You will bring:
Experience leading customer, membership, loyalty, fan engagement or customer experience programmes.
Experience growing customer acquisition, engagement and retention.
Experience using CRM systems and customer databases.
An understanding of customer journeys, segmentation and customer experience principles.
Strong planning, organisation and project management skills.
Confidence using data and customer insights to inform decisions.
Experience leading and developing people.
Strong communication and stakeholder management skills.
The ability to balance excellent customer experiences with commercial outcomes.
The ability to balance strategic thinking with hands-on delivery.
Experience working with ticketing platforms, membership programmes, sport, entertainment or live events will be highly regarded.
Why Join Us?
This is one of the most exciting customer-focused roles in New Zealand sport.
As we build our future in One New Zealand Stadium, you'll help shape how thousands of fans engage with the Crusaders and Matatū every season. You'll play a critical role in transforming first-time attendees into passionate supporters, loyal members and lifelong advocates.
If you're passionate about customer experience, fan engagement and building communities through sport, we'd love to hear from you.
Applications close COB Friday 2 October 2026