Our Strategy
Our Strategy outlines our goals and activities for the year
What we do
We lead, support, grow and promote New Zealand's game from the community game through to our representative Teams in Black.
Rugby in New Zealand is a key part of the nation’s identity and global reputation, fostering pride, unity and cultural expression. Rugby plays an important social role by bringing communities together, promoting youth development and, more recently, an important economic role as a successful global business.
The vision for New Zealand Rugby is to Inspire and Unify. We do this by living the values of The Rugby Way, Te Ara Ranga Tira, which guides our game at every level - from Small Blacks to our Teams in Black.
We aspire to take a holistic approach to the welfare of our people - physical, mental, emotional, spiritual and social, focusing on the power of rugby to assist them to improve their lives.
NZR aims to create an environment that is attractive and welcoming, a game for all.
