This strategy was developed and adopted by the NZR Board in 2025 to provide direction for all of rugby in New Zealand. It focuses on four key strategic pillars which are interdependent, meaning that to be successful in one we need to be successful in all. The strategy is not time-bound and will instead be adaptive as internal factors and external environment change.
You can view the strategy here.
NZR's vision remains unchanged - we aim to inspire our rugby communities and the next generation, while unifying all fans, whether in New Zealand or around the world, through rugby.
We will continue to enhance the legacy of our Teams in Black through winning pinnacle events and major series. We will play a style that reflects our identity and culture as a rugby nation. This will be achieved through player and coach development pathways into competitions that bring fans and communities together.
The success of our teams and competitions will continue to drive opportunities to engage and connect with fans both domestically and globally, delivering revenue growth while controlling investment and spend, on a path to profitability.
We believe community rugby enhances the lives of people in New Zealand individually and collectively by creating connected communities where a lifelong love of rugby is fostered. We will focus on making sure our game is the most popular community sport in New Zealand, so as many people as possible can enjoy the benefits of participation and connection.
This is a new strategic focus area, to have a clearly articulated strategy that is committed to by the whole game, and a clear delivery model that is accountable for investments made. NZR is committed to meaningful and supportive communications, to build constructive relationships and a positive perception of the game.