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New Zealand Rugby Commercial

New Zealand Rugby Commercial (NZRC) manages the commercial aspects of New Zealand Rugby.

We are a small team, driven by the same overall vision as New Zealand Rugby – to inspire and unify through rugby, but with a particular focus on our efforts to understand and bring value to our customers, ultimately helping nurture the grassroots and deliver value to New Zealand Rugby, our broader stakeholders and our commercial partners. 

We live by Te Ara Rangatira, the four pou of The Rugby Way – Be Welcoming, Be Our Best, Be Passionate and Play Fair. 


What we do 

New Zealand Rugby Commercial is responsible across the range of areas where we engage with customers, such as marketing, broadcast and content. We also look after commercial and sponsor partners and build new relationships, and drive technology as a critical enabler of these customer and partner relationships to ensure understanding underpins and enables excellence in all that we do across all of rugby. 


Who we are 

NZRC has its own nine-person Board.  

  • An Independent Chair – Ian Narev  
  • Five representatives from New Zealand Rugby, including NZR CEO (Mark Robinson), Bailey Mackey, Dame Patsy Reddy, Gina Brogi, Rob Fyfe 
  • One Director representing the professional players of New Zealand (as nominated by the NZRPA) –Richie McCaw; 
  • Two directors from our partners Silver Lake – Simon Patterson and Stephen Evans. 


Craig Fenton commenced as CEO in in January 2024. Our Executive comprises a management team covering all key discipline areas: 

  • Yarnie Guthrie - General Manager - Commercial  
  • Chris Trigg - Chief Information and Technology Officer 
  • Kerry McKenzie - General Manager - Marketing and Brand
  • Tom Posa - Chief Strategy Officer
  • Corin Dimopoulos – General Manager – Content