NZR appoints two new Executives, Interim CEO to continue

Chris Brown (left) and Chris Kinraid (right)

New Zealand Rugby (NZR) has today confirmed the appointments of Chris Kinraid as Chief Financial Officer and Chris Brown as Chief Commercial Officer.  

NZR Chair David Kirk said: 

“Both roles attracted high-quality candidates from New Zealand and offshore. After a thorough process, the Board is confident these appointments strengthen the capability of our Executive team to deliver a successful, growing and profitable organisation.” 

Brown is a senior commercial leader with extensive experience in global brand marketing and customer strategy. Most recently, he was the Chief Customer Officer and Chief Marketing Officer at McDonald’s Australia and a member of the global marketing team. He brings extensive experience in brand positioning, advertising, media, sponsorship and digital programs. 

Kinraid was previously Chief Executive Officer of Hallenstein Glasson Holdings Limited and prior to that the Group Chief Financial Officer at KMD Brands. He brings deep financial and executive leadership experience and will play a key role in driving the delivery of NZR’s all-of-game strategy. 

NZR Interim CEO Steve Lancaster will continue in the role while the Board progresses the CEO appointment process. 

Kirk added: 

“Over the past year, NZR has consolidated under one CEO and Executive team. Alongside a refreshed strategy, this has enabled the organisation to be more efficient, collaborative and accountable. The requirements for the CEO role have evolved over this period and the Board is taking our time to make the right appointment.  

“Steve is doing an excellent job leading NZR through a period of transition. His understanding of the game, from community to high performance, is highly valued. He has the Board’s full support as he continues in the role.” 

Brown and Kinraid will both join NZR’s Executive team at the end of February. 

About Chris Brown 

Chris is a global executive with a track record of success across the United Kingdom, United States and Australia. Most recently, he was the Chief Customer Officer and Chief Marketing Officer of McDonald's Australia where he helped the business achieve its highest market share, strong sales growth and successful partnerships with the NRL, AFL and Netflix.   

Prior to McDonald’s, Chris was SVP & Group Managing Director at R/GA in New York and led digital brand innovation across a large portfolio of clients including Samsung, Amex and Johnson & Johnson.   

An award-winning marketer, Chris spent 20 years at the DDB advertising agency in London and Sydney before becoming the CEO of DDB Group in Australia and finally as President & CEO in New York.  

About Chris Kinraid 

Christopher Kinraid is an experienced Group CEO and CFO of high performing, multinational, listed organisations. A respected leader, Chris has been at the helm of some of New Zealand’s most iconic brands, including Hallenstein Glasson Holdings and KMD Brands, the owners of retailers Kathmandu and Rip Curl.  

No stranger to grassroots rugby, Chris has spent many years of his youth on the wing at Club and School rugby. With significant global expertise, a passion for New Zealand rugby and a deep understanding of leading effective organisations, Chris’ contribution strengthens NZR’s commercial and financial capability, culture, and future direction.