Remembering Dave Clark, designer of the NZR fern
22 January 2026New Zealand Rugby (NZR) is saddened to hear of the recent passing of Dave Clark, the designer of the iconic fern that adorns the jerseys of our national teams.
Clark, a talented artist and designer, was approached by former All Black captain Andy Haden in 1986 to design a stylised fern for the black jersey. The fern worn by international players had evolved since the first iteration in 1884, and the challenge to Clark was to create a design which carried a strong, unique identity. The new fern would also enable the device to be trademarked as commercial and merchandise opportunities grew within the game.
New Zealand Rugby President Matthew Cooper (All Black #887) said:
“Dave’s design has stood the test of time, and has become synonymous with not just rugby, but our country. Fans all around the world recognise our fern as the symbol of the All Blacks, Black Ferns and rugby in New Zealand. It has fuelled the dreams of rugby players who strive to wear it as the ultimate symbol of representing New Zealand.
“We send our deepest condolences to his family, friends and colleagues at this sad time. His legacy will live on as part of our teams and our organisation.”
