New Zealand Rugby (NZR) and Toyota New Zealand (TNZ) are proud to announce an official new partnership, marking the beginning of a relationship that brings two iconic organisations together to support Aotearoa’s national rugby teams.
As part of the three-year sponsorship agreement, Toyota will become the Official Mobility Partner of the All Blacks, Black Ferns, Māori All Blacks, All Blacks Sevens, Black Ferns Sevens, All Blacks XV and New Zealand Under 20s, with Toyota branding to appear across training jerseys and various training kit for all national teams, as well as during test match experiences.
“We are thrilled to be announcing a three-year partnership with Toyota today,” said NZR CEO Mark Robinson. “Toyota is a highly respected and incredibly well-known brand, and we are excited about what we can achieve together.
"Much like rugby, Toyota is deeply embedded in the fabric of New Zealand life. The shared values and strategic alignment between our organisations have made this partnership a natural fit. Having a global partnership with a New Zealand-based organisation of this calibre presents a significant opportunity to collaborate, as we support our national teams and advance New Zealand’s national sport.”
For Toyota New Zealand the agreement represents a unique opportunity to enter a partnership that will be seen globally and, more importantly, experienced locally through enhanced engagement with New Zealand’s leading rugby players.
Toyota New Zealand CEO Tatsuya Ishikawa said, “Announcing a partnership with an iconic brand like New Zealand Rugby is a big moment. As a nation, we are united in our pride for our national sports heroes and heroines.
“Our vision for Let’s Go Places is about bringing everyone in on our journey to a mobility company and moving forward together. Sport is a powerful connector, and we are excited to work with NZR to engage even more meaningfully with our local communities.”
The value in supporting all national teams through this partnership is significant to Toyota NZ and offers opportunities to be involved and help engage Kiwi fans, across pinnacle events on the rugby calendar.
Black Ferns Coach Allan Bunting has shared his excitement about NZR’s new Training Kit Partner.
Bunting said, “The success of our teams is as much about who we have on the field as we do off it, and we look forward to this partnership with Toyota as we head into our exciting domestic test match schedule.”
The partnership kicks off immediately with Toyota branding starting to appear on training kit from June across NZR’s national teams. First up will be the Māori All Blacks in Japan on 28 June.
